Part 2 – In New York showing Time Square and Toys ‘R’ Us huge store over 3 levels. It has a large inside ferris wheel and some of the brands shown in this video are Radio Flyer, Barbie, Thomas, Nerf and Jefferey the mascot for Toys ‘R’ Us.

Review Script,

We were talking about the concept areas. Have a look at this. Radio Flyer they?ve got really good positioning here. It shows how strong the brand is. It?s definitely growing in Australia. They do a good range. Jump on their website and have a look through the Radio Flyer range. It is just that classic quality that everyone looks for, but it has been in the States now for 90+ years and just coming into Australia in the last three or four. So, their brand notoriety is right there. ?

If you go through the Toy Guru website you are going to see that we are pretty strong with Nerf. So have a look at the Nerf range here at Toys ?R? Us, Times Square, they have it pretty well stacked and racked. But you can jump on the website and order up, because it?s going to be a hot property again for 2010. So there?s a very brief tour around Times Square Toy Review. There is Jeffery, we get a high five from Jeffery.

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